Chelsea Peers – Louise Stripp

I design and artwork all our print and digital marketing assets from the initial concepts to the delivery of final designs. I have creative control over the design direction and create unique design directions for each of our campaigns.

During my time at Chelsea Peers, I have developed the design of our digital ads, emails and social content. I have used the performance of each project and worked out what works well with our customers, as well as doing competitor and trend research to suggest new ideas for the design direction.

This year, I have had the really exciting opportunity to create and update our brand guidelines. I have become the brand guardian across multiple teams to ensure that all our digital, print, and packaging designs reflect the brand’s identity and voice.

Below are a few examples of the different types of work I have done while working at Chelsea Peers.

Position
Graphic Designer

Reported to
Brand & Marketing Manager

Discipline
Email Newsletters, Digital & Print Advertising, Paid & Organic Social Content, Image Retouching

Email Newsletter Marketing

Social Content Creation

Instagram Stories – I took the initiative to develop our social story design as I felt we weren’t utilising this marketing channel to its full potential. I began briefing in stories, aligning with what we posted and talked about on our feed and presenting them to the brand marketing manager each week.

I have also begun reporting on the performance and working out what works best with our audience to increase engagement.

Social Content Creation — Chelsea Peers (1 of 4)

Social Content Creation — Chelsea Peers (2 of 4)

Social Content Creation — Chelsea Peers (3 of 4)

Social Content Creation — Chelsea Peers (4 of 4)

Digital Ads

Paid Social Ads – A mix of statics and videos from a range of collections.

Paid Social Ads - A mix of statics and videos from a range of collections. — Chelsea Peers (3 of 3)

Illustrated 2024 Promotional Social Ads – Using our product prints, I lifted the illustrations from the designs to create these illustrated promo assets (old branding).

Summer Sale 2024 Static Ad Design Paid Social – We experimented with using mood shots alongside product shots in an A/B test to see which performed better (old branding).